A Behind-the-Scenes Look

We love creating compelling visual content for local businesses that seek to elevate their brand, and there’s no better example than our recent photoshoot with one of our long-time clients, Abigail’s Lifestyle.

For those unfamiliar, Abigail’s Lifestyle is a curated lifestyle brand that specialises in home goods, including luxurious scented candles, diffusers, and elegant home décor. Their carefully crafted products are designed to bring warmth and personality to any living space. With a focus on both style and substance, Abigail’s Lifestyle caters to those who seek beautiful products that elevate their homes and enrich their daily routines.

Recently, they reached out to us for a special project, photographing their Christmas range. These products, which included some of the most incredible-smelling candles and diffusers we’ve encountered, are truly must-haves for the holiday season. Not only are they perfect for bringing the spirit of Christmas into your home, but they also make fantastic gifts.

Setting the Scene for the Shoot

The brief was clear: simple, minimalist, and focused on the product. Abigail’s Lifestyle wanted the photos to seamlessly integrate into their website, which meant a clean, uniform look for each product. To achieve this, we set up our studio with a white background that would ensure the products stood out.

Lighting was crucial. I positioned the flash just right to create a bright, even spread of light across the setup. With the camera on a tripod about one meter from the product, we ensured each shot maintained the same angle, lighting, and distance, resulting in a cohesive collection of images that aligned perfectly with the brand’s aesthetic.

Bringing in the Christmas Spirit

While the main objective was to highlight the products, we knew the Christmas theme had to shine through as well. After all, these weren’t just everyday candles and diffusers, they were part of Abigail’s Lifestyle's festive offering. So, we decided to incorporate a few small, decorative Christmas trees from Abigail’s Lifestyle collection to add a festive touch.

This created the perfect opportunity for a lifestyle shoot that we knew would be perfect for social media. The subtle holiday elements allowed us to capture not only the product but also the feeling of warmth and coziness that defines the Christmas season.

The Editing Process

Once the shoot was complete, it was time to move on to post-production. Because we had used consistent lighting and angles throughout, editing became a seamless process. I created a preset after fine-tuning one of the images, allowing me to apply the same aesthetic across the entire collection. This ensured every photo looked uniform, polished, and ready for Abigail’s website and marketing materials.

Delivery and Client Satisfaction

With the images edited and looking perfect, we sent them off to the client. Abigail’s Lifestyle was thrilled with the results, and knowing we had captured their vision for their Christmas range felt incredibly rewarding. Finally, we returned the products, marking the end of another successful shoot with a client that we’ve been fortunate enough to work with for some time.

This project was a joy from start to finish, and we can’t wait to see Abigail’s Christmas range lighting up homes this holiday season.