Photographing Windle LAB’s Haircare Regimes
A Behind-the-Scenes Look
We work closely with businesses and brand consultants to deliver high-quality visuals that align perfectly with their brand identity. One of our ongoing partnerships is with Sara Kelly, a leading Brand Consultant in the UK, who collaborates with companies to elevate their branding. Recently, Sara commissioned us for a photoshoot for her client, Windle LAB, a renowned haircare brand with a science-driven approach to hair health and styling.
For those unfamiliar, Windle LAB is a luxury haircare brand that integrates cutting-edge science with natural ingredients to create targeted regimes for every hair type. Their products are designed to work in harmony, providing consumers with personalised routines that transform their hair’s condition and appearance.
Styling for Windle LAB's Haircare Regimes
Behind the scenes
Our task was to photograph two of Windle LAB’s signature offerings: their Holiday Regime and their Recovery Regime. These regimes consist of carefully curated products that work together to improve hair health, making it essential for our visuals to convey the luxurious, science-backed nature of the brand.
Taking inspiration from our previous minimalist product shoots, we opted for a more branded, high-end aesthetic to align with Windle LAB’s image. We created a seamless look by using our backdrop as both the surface and background, giving the products a clean, polished appearance that resonated with Windle LAB’s sleek branding.
Creating the Perfect Composition
To further distinguish the two regimes, we styled each set with specific props. For the Holiday Regime, we sourced holiday-themed items from local shops to infuse a summer atmosphere, while the Recovery Regime featured ingredients found in the products themselves, emphasising the natural elements and nourishing benefits of the haircare line. These props helped tell a story that consumers could connect with visually, whether it was the indulgent holiday feel or the restorative properties of the Recovery Regime.
The Editing Process
As with our other shoots, we focused on consistency. After capturing, we edited one image to perfection and then applied a preset to the rest. This ensured that every photo maintained the same high-end look and cohesive brand identity, making the final delivery flawless and ready for Windle LAB’s website.
A Successful Collaboration
Once the images were polished and delivered to Sara Kelly and Windle LAB, they went live on the brand’s website, showcasing the two regimes in the best possible light. This was another successful collaboration between Forever Callie Media and Sara Kelly Brand Consultants, and we’re thrilled to have played a role in bringing Windle LAB’s luxury haircare offerings to life through our photography.
All the Windle LAB products that we photographed
Partnering with experts like Sara and iconic brands like Windle LAB is always an exciting challenge, and we love helping brands elevate their product presentation through thoughtful, creative photography.