Social Commerce in 2025

How Social Media Became Your Newest Sales Channel

The evolution of social media has made it more than just a platform for sharing updates, it’s now a powerful sales tool. With 17% of users making in-app purchases last year, social commerce is rapidly becoming central to brand growth.

Social Media’s Sales Potential

Social media allows brands to shorten the customer journey, transforming product discovery to purchase in one place. In 2025, it’s key for brands to make this journey seamless by integrating shoppable posts and linking social content to ecommerce.

How to Excel in Social Commerce

Build your social storefront by prioritising product tags, investing in shoppable ads, and working with influencers who align with your brand. This lets users discover and buy directly on their favorite platforms.

Takeaway

To leverage social media as a full-fledged sales channel, focus on in-platform shopping tools and genuine influencer partnerships in 2025. Social media is officially a place to convert, not just engage.

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