Short-Form Video Should Be Your Top Focus

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Why Short-Form Video Should Be Your Top Focus

As we step into 2025, one thing is clear, short-form video isn’t going anywhere! This, popularised by TikTok and Instagram Reels, has changed how brands connect with audiences by meeting them where their attention spans already are.

Why Short-Form Video Still Matters

Short videos let brands share their story, products, and values quickly and with impact. Data from last year shows that over half of marketers will invest even more in this format due to its unmatched engagement rates and ROI.

How to MAXIMISE your Short-Form Video in 2025

Focus on authenticity, be consistent, and prioritise storytelling. A sneak peek behind the scenes, a quick product demo, or even a customer testimonial video can go a long way in building a connection. We also are predicting that LinkedIn’s new short-form video feature will take off in 2025 making it the best way to make business connections.

Takeaway

If you haven’t already, 2025 is the year to make short-form video a central part of your marketing strategy. Start planning your content calendar now!