A Powerful Collaboration With Olympia Infinity F.C.
SHOWCASING THEIR NEW KIT IN STYLE
We recently had the honour of collaborating with Olympia Infinity F.C., a leading football club in London celebrated for its commitment to equality and openness. Having previously worked with Varsha, the head coach, on her incredible brand GirlKeepers, a groundbreaking initiative redefining female goalkeeper training, we were thrilled to team up again to create something extraordinary.
This time, the focus was on Olympia Infinity F.C.’s new kit, and the brief was clear, photograph the kit and produce a dynamic Kit Launch video for their social media channels.
BLENDING CULTURE WITH CREATIVITY
Olympia Infinity F.C.’s identity is deeply rooted in Greek culture, a heritage reflected in the intricate design of their new kit. With this in mind, we designed a concept that would celebrate these roots while keeping the visuals modern and engaging.
The music we selected for the video carried a Greek-inspired feel, blending cultural pride with a funky, upbeat vibe that matched the team’s energy. To complement this, we wanted the video to not only showcase the kit but also highlight the personality of the players, coaches, and manager, making the launch a celebration of the people who bring the club to life.
A STRIKING VISUAL APPROACH
We opted for a black background as the foundation for the shoot. The decision was strategic:
To make the kit the star of the visuals.
To create a bold, powerful aesthetic that immediately grabs attention.
Using precise lighting, we illuminated the players while keeping the background unlit, resulting in a dramatic effect that emphasized the vibrant kit design. This simple yet effective setup allowed us to focus entirely on the details and vibrancy of the new kit, ensuring it stood out beautifully in every shot.
A SEAMLESS AND ENJOYABLE PRODUCTION
The shoot was a resounding success, with an atmosphere filled with energy, excitement, and collaboration. From start to finish, players, coaches, and the production team all had a fantastic time working together to bring the concept to life.
The final results exceeded expectations:
Powerful imagery that captures the essence of Olympia Infinity F.C.
A high-energy Kit Launch video that reflects the club’s bold and inclusive spirit.
A LOOK TO THE FUTURE
We’re incredibly proud of what we’ve created for Olympia Infinity F.C. and can’t wait to see how their community responds to the new kit. This collaboration stands as a testament to the power of creativity, cultural pride, and teamwork.
At Forever Callie Media, we’re excited to continue working with brands like Olympia Infinity F.C. and helping them bring their visions to life through stunning visuals and storytelling. Stay tuned for more exciting projects coming soon!